The Increasing Importance of Your B2B Digital Footprint
Before the internet life was very different. Today, people’s lives involve browsing, online shopping, and social media. They don’t “go online” so much as they “live online”. As the world evolves into a digital realm, consumer behavior has not just changed, it continuously evolves. Any business that doesn’t keep up with these technological advancements will only miss out on tons of leads and sales.
No matter what industry you work in, or whatever the size or location of your business is, working with a digital agency to help you with your digital efforts is no longer a luxury but a necessity. Business owners used to hand the social media accounts to the youngest person on staff and call it a day. Today digital efforts are often responsible for the bulk of revenue.
Here are the top reasons why digital marketing is now important and how a good digital agency can boost your online presence - and your bottom line.
The Future Depends On Channels And Screens
Business has always involved meeting customers and developing relationships. For your marketing campaign to be successful you should be meeting your customers exactly where they are. Modern consumers spend most of their time using their smartphones, connected TVs, and other devices to consume very personalised media.
With every touchpoint along your customer’s journey - from awareness of your brand to purchase to being a loyal advocate - businesses need to develop an omnichannel and multi-wave campaign to remain competitive and keep up with trends. The messages need to be personalised and delivered where the customers are - both in terms of channel and in terms of where they are on the customer journey.
Digital Marketing Is More Cost Effective Than Traditional Marketing
Your marketing returns no longer have to stay as it used to be in the good old days - a mystery. Traditional offline marketing efforts have always been touch to measure in terms of their return on advertising spend and despite that they remain incredibly expensive. And yet, evidence suggests they are no longer as effective as before. If television ads, often measured in Nielson ratings, are any indicator, the average person’s attention is no longer fixed on terrestrial TV as much as ten short years ago.
Digital advertisements, when used tactically within a competent digital strategy, are 100% measurable. That means that your website - which should always be the core anchor of digital marketing efforts - should have a clear asset value and be considered part of the Profit and Loss calculation.
The World Is Saying Goodbye To The Cord
Cable TV is almost similar to landline telephones today. They are more expensive, unnecessary, and outdated. This is probably why more and more consumers are “cutting the cord” on cable and switching to online video streaming alternatives. More content providers are now emerging, including Netflix, Sling TV, Hulu, and Amazon. The streaming world has now become crowded. More content is uploaded to YouTube every day than has ever been produced for terrestrial tv for the last 50-years!
Cord-cutters are not just a specific group of people as they are a generation that fundamentally changes the way marketing and media is consumed. With the decline of traditional TV, print magazines and paper brochures new opportunities are always opening up like out-of-home media, interactive video and virtual reality. Your digital agency can and should help you keep up with the latest trends your customers use - and help you meet them there.
Digital Marketing is More Laser-Targeted
If you like to get the best out of your digital marketing effort, you should carve out an audience predisposed to click on the ads you have. Or else, you will only be wasting your budget. Google AdWords lets you target demographic and geographic commonalities in your target audience. A digital agency can also target some psychographic items such as buying patterns, interests, and others.A good digital agency can always help you spend your advertising money. A great digital agency can help you set into motion a digital strategy that learns, that adapts, and that continues to find and serve the right content to your audience of customers.