Everything changes as time goes by customer expectations, corporate leadership, relevant technologies, brand strategies, and even the definition of a digital agency. It's because of the speed of all these changes that it is challenging to keep up.

When it comes to establishing an energetic band, a digital agency can play a vital role. This is the reason why most companies today are considering hiring one, as this agency can help their companies to obtain profits and success. But the question is: what kind of digital agency is best suited to your company? There is not enough education to help marketers choose the right agency for their needs and budget. Experts can assist in the selection process towards the most suitable agency for your company.

Types of digital agencies today

Integrated marketing: this agency will have less appeal for the epiphany that the digital campaign agency; however, the strategy of using statistics to direct massive amounts of traffic has proven to be effective. This agency will make use of the data, analysis, and marketing automation platforms. Besides, it develops digital properties that will make use of organic search, mobile, email, screen, paid search, and more. The main advantage of this type of digital agency is that it efficiently uses resources and organizes all channels to identify which one will work best.

Digital campaign - This has more talent than the traditional advertising agency. Create emotional campaign ideas to assist in selling your products and services. However, instead of television commercials, it usually creates interactive ads. This type of agency is best suited to those companies that are looking for high-level campaign concepts and brand narrations.

DX: The main philosophy behind this is that the company must think about the gravitational forces that will keep customers buying or promoting their brand. This type of agency will create campaigns, take advantage of analytics, close operational gaps, and use human philosophy to create solutions that will activate a strong impulse towards the brand.

Digital solutions: this is the current step in the evolution of the digital agency model. Several approaches will allow the brand to operate with greater efficiency and flexibility. But then, it tends to find significant competition with large consulting groups. This approach is important as it creates a digital experience that will improve the entire customer experience and provide holistic benefits through complex solutions that will be based on multiple data sources. The result of this approach is external value, as well as internal efficiencies.